What is Japanese Hair Straightening? An innovative new technique from Japan to eliminate frizz, remove curl and wave while preserving the condition of the hair, Japanese Hair Straightening (also known as Thermal Reconditioning, Thermal Reconstructing or Straight Permanent) has satisfied customers around the world. The Japanese Straightening Method improves the softness, lightness (less volume) and shine of your hair when straightened by an experienced stylist using specialized straightening products. After this procedure, hair is straight, silky and shiny. And it even stays manageable in humidity and during a workout.

Now your dreams can come true with May’s skills, technique and knowledge of permanent hair products. Once you experience the ease of styling you'll never go back to blow drying your hair straight every morning. When you Chemically straighten your hair, your hair becomes without curl, staying permanently straight until you get regrowth. To style your chemically straightened hair all you do is blow dry or air dry your hair and smooth out with a flat iron for silky shiny tresses hair.